I coach Talata Basketball in Copenhagen. I'm the only head coach, and Claude does the admin. Here is what changed, in plain numbers.
Deng AwakHead coach, Talata Basketball · Founder, Rhynoflow
110+
players. We had 35 in March.
90%+
of fees collected. In April only 35% of parents paid on time.
17 h
of admin a week that Claude drafts and I check.
How it went
From one camp to 110+ players.
2021
The first camp
6 kids, three days, in Lithuania.
2022
A Breakfast Club
39 kids sign up in the autumn. Talata becomes a club in October.
2023
Four camps
Winter, summer, autumn and Christmas. The club joins DGI.
2024
The first league team
20 players in the national league. One coach. Every message, fee and schedule on my phone.
February 2026
I start using Claude
First for the club website and small jobs.
March 2026
35 players
Admin still by hand. Only 35% of parents pay on time. I start putting the club's prices, teams and rules in plain text files, so Claude answers from the real facts.
June to September
76, then 99 players
New teams for juniors, minis and girls. Fees bill automatically. Claude reads the inbox and WhatsApp every morning and has the replies ready.
October 2026
113 players
The most the club has ever had. 90%+ of fees in. Claude drafts about 170 messages a week and I check every one before it goes.
Players
How fast it grew.
3.2x35 players on 26 March, 113 on 8 October
+47%in 4 weeks, mid May to mid June
+14players in one week, Spring Camp in May
Players in the club's Holdsport member list, counted at every export from March to October 2026.
Money
Twelve months to collect. Now two.
Last season it took the whole year to collect the membership fees. This season, August and September alone brought in more.
12 monthsto collect last season's fees, August 2025 to July 2026
2 monthsto collect more than that this season, August and September 2026
Fees collected, running total, as an index. August and September 2025 is 100.
From the club's ledger, rates only. The club's kroner stay with the club. September 2026 is not over, so 300 will grow. Fees are billed twice a year, which is why last season's line climbs in steps. The August fee run alone was 2.6x August 2025. Across the whole club account, February to September is 1.7x the same months of 2025, and 1.4x with the camps counted.
One week
What Claude drafted in one week.
84 camp and trial invites
33 WhatsApp replies to parents
31 other emails
12 check-ins with players
7 posts for Instagram, LinkedIn and X
6 fee reminders
173 in total. By hand that is about 17 hours. I changed 23 of them. The rest went as written.
What it costs
About 18 times less than paying per use.
68.644 kr ($10,261)what Claude's work would cost if I paid per use
3.773 kr ($564)what I actually paid, on a monthly plan
Both from 25 May to 7 October 2026.
How it works
One folder, and a queue on my phone.
The facts. Prices, teams, times and rules in plain text files. Claude reads them before every reply.
The drafts. Every morning Claude reads the inbox and WhatsApp and writes the replies.
The queue. Every draft lands on my phone. Nothing goes out until I tap send.
How we counted
Players are members with a player role in Holdsport: 20 (Aug 2024), 35 (26 Mar), 62 (20 May), 74 (1 Jun), 76 (2 Jun), 82 (21 Jun), 92 (21 Aug), 99 (21 Sep), 105 (25 Sep), 113 (8 Oct).
Money. Fees collected are the membership fee payments in the club's ledger. The index sets August and September 2025 to 100, then compares the twelve months August 2025 to July 2026 and August and September 2026 with it. The club account rate compares February to September in both years. Camps are the camp and program payments on Rhynoflow's MobilePay.
Fees. April's 35% is parents who paid on time. October's 90%+ is the share of billed fees collected by 7 October, on time or late. They measure different things.
Hours are an estimate for the week to 7 October: WhatsApp 3 minutes, email 8, invite 5, check-in 4, fee reminder 10, Instagram post 30, LinkedIn or X post 10.
Cost. Claude worked through 16.4 billion tokens (pieces of words) from 25 May to 7 October. Priced one by one at Anthropic's API prices that is 68.644 kr ($10,261). What I paid in plans, extra usage and credits, VAT included, was 3.773 kr ($564). Since February, 6.187 kr ($925). 6.69 kr to the dollar.
By month at API prices: June 845 kr, July 6.903 kr, August 17.420 kr, September 33.720 kr, 1 to 7 October 9.689 kr. Most of it was me building the website and the tools. The daily routines were 17%.
Gaps. Claude's logs before 25 May were cleared. Chats on claude.ai are not counted.
Privacy. Counts only. No child, parent or member is named.
Want this for your club or business?
Start with an Admin Check: 90 minutes and a one-page plan, 2.500 kr ex moms, credited in full if you install within 30 days. It includes a count of your own hours.
